How about a Loyalty Program?
A Loyalty Program can be an effective way to give your clients the incentive to return to you on a regular basic and more frequently. And it doesn't benefit just your clients - you can use it to reward specific behaviors from your clientele.
Loyalty programs have been proven to drive business. Don't we all have a fistful of Loyalty Cards for everything from bagels to zoo passes. (couldn't come up with an A example quickly!) Why, I even have mine in an app on my smartphone and many of the grocery stores that I frequent just scan them in! Bottom line, customers expect loyalty programs from businesses. Period. Studies have shown that there are more than 2.6 billion loyalty program memberships in the U.S. with the average U.S. household active in 6.6 programs. Research has also shown that members not only spend more when they visit, they also visit about 20% more often than non-members. A good loyalty program, paired with excellent service keeps clients coming back through your doors. And loyalty programs can be as easy as getting 10 extra minutes after 5 paid massages or purchasing a specific number of massages at a reduced price! Or have them accumulate points based on the massage service you are providing.
But before you automatically enroll your clients in a loyalty program, ask them to participate. If there is paperwork involved this will keep only those clients that are interested in a program enrolled. However, once you explain your program to a client, why wouldn't they all want in? Asking them to participate gives you a chance to explain the program and its benefits to them
So how do you benefit? Once your program is set up and your clients are enrolled, you should begin to see an increase in repeat business. Clients are more apt to reschedule if they are rewarded for it so make sure you design your program with that in mind. And make it easy for clients to accumulate their savings, rewards or points and also then use them!
Increased client retention and client services are your goals while providing excellent customer service and rewards to your clients!
Paula J Kaprocki, LMT
I am a Licensed Massage Therapist with thoughts, aspirations and opinions - much like any other person on the planet!